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Check out the Tough Enough to Wear Pink 2012 Merchandise Line.  Sizing is better, material is softer and designs are the cutest ever! Click on the link to the left Read More

Yes, they are here…The new Tough Enough to Wear Pink merchandise for 2012.  Check out the new styles for guys and gals and shop our Pink Store for other great Read More

ProRodeo leads charge on thinking pink By Karl Stressman I was watching Monday Night Football the other night, and I noticed the players wearing everything from pink gloves to helmets Read More

Grand Prize Our Grand Prize winner will be announced on November 18. One lucky winner will receive: 1 Purple Cowboy Gist Silversmith Championship Belt Buckle ($250 value) PLUS 1 Wrangler Read More

Find out how you can join with official wine Purple Cowboy to help reach the target Wrangler Tough Enough To Wear Pink TETWP, the grassroots cowboy campaign to fight breast Read More

The Wrangler National Finals is the annual anniversary for Tough Enough to Wear Pink.  The National Finals Rodeo (NFR), known popularly as the super bowl of rodeo, is a championship Read More

Have you seen the pink ribbon on Facebook? In support of National Breast Cancer Awareness Month, Wrangler has put breast cancer ribbons out to add to your profiles on Facebook. Read More

CIBOLA COUNTY Three representatives from the Grants Rodeo Association proudly presented a check to Cibola General Hospital for 2,500 dollars. The funds were raised by the rodeo association through the Read More

The Gypsy Soule company and its three brands of footwear, clothing, and accessories were co-founded in 2003 by Amy Moorhouse and Lorinda Graham Van Newkirk. In a moment that would Read More

The 2011 Lincoln County Fair and Rodeo went off this year with rave reviews and huge success. The weekend started out Thursday evening with a 4H Fashion Review. Members of Read More