Continuing the Fight

With support from iconic western brands like Montana Silversmiths, Twisted X Boots, CINCH, Las Vegas Events, PRCA, Purple Cowboy wines and many others, TETWP continues to thrive. The campaign's 20th anniversary is not just a celebration but a renewed call to action—a reminder that, together, we are stronger in the fight against breast cancer.

This year, as we reflect on TETWP's journey, we honor the countless individuals who have championed the cause. From the competitors who first wore pink to the organizers, sponsors, and fans who fuel its mission, each one embodies the campaign's spirit: Tough Enough to Wear Pink.

Join us as we celebrate this incredible milestone and look forward to the next chapter of making a difference—one pink shirt at a time.

#TETWP2024 #PinkLegacy #BreastCancerAwareness