2021 Tough Enough To Wear Pink Day: October 20th

Thank you to everyone who entered our Survivor Story campaign. Every week this month on the Purple Cowboy Facebook and Instagram accounts, you can find highlights of Survivor Stories that share the strength and resilience of breast cancer survivors across the country. 

Our Tough Enough To Wear Pink co-founder, Terry Wheatley, is also a breast cancer survivor and created the Purple Cowboy wines that support the campaign. 

Today, Tough Enough To Wear Pink is celebrating its 17th anniversary and more than $35 million raised! Thank you to everyone who has supported fundraisers locally at rodeos and western events throughout the US to support families facing breast cancer, early detection and research. Our goal is to raise $50 million by out 20th anniversary in 2024.

Show your support for the cause and dress in pink for Tough Enough To Wear Pink Day – Wednesday October 20th! 

Along with our very own holiday this week, we also encourage you to support Tough Enough To Wear Pink by browsing the TETWP Store for some new pink gear and follow Tough Enough To Wear Pink on Facebook for the latest updates.