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The Wrangler® Tough Enough to Wear Pink™ Western Campaign to fight breast cancer reaches $25 million raised mark.
Making a big impact—one small donation at a time.
Las Vegas, NV. Dec. 7, 2016. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark!
The campaign was created in 2004 by Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and now Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.
Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Twisted X Boots and Purple Cowboy wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the campaign is funds raised stay locally to benefit community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.
“More than 300 rodeos and events participate each year, with the support of Wrangler, the title sponsor of this campaign. Small donations add up to make a tremendous positive impact for families facing breast cancer and the entire community,” commented Wheatley.
A notable example of the grassroots efforts is the Cattlemen’s Days Rodeo in Gunnison, Colo. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison western community has raised close to $2 million over the years to support the fight against breast cancer in their hometown.
Among their goals is to make Gunnison Valley Health the number one rural hospital for breast cancer care in the U.S. by providing funds for services, medical equipment and support. Money raised by the campaign also financed the purchase of a patient transportation vehicle. The 2016 Ram 1500 truck, custom-wrapped in the Wrangler TETWP logo, is designated to safely transport Gunnison breast cancer patients requiring advanced treatment to medical centers outside the small community, such as in Denver. These journeys can take up to 200 miles one-way over winding country roads and narrow mountain passes.
Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.
Hats Off to the Top Five Wrangler TETWP Fundraisers in 2016
– C4CR/NMSU Aggies TETWP-Las Cruces, N.M.
– Cattlemen’s Days Rodeo – Gunnison, Colo.
– Wrangler TETWP of Montana-Missoula
– Crosby Fair and Rodeo-Crosby, Texas
– Rancheros Visitadores-Solvang, Calif.
About Wrangler® Tough Enough To Wear Pink? ™
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley along with Karl Stressman to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $25 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visitwww.toughenoughtowearpink.com.
About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, andwww.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visitwww.wrangler.com or call 888-784-8571.
April is the Western Industry’s Pink Month
Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer
Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink
SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Popular western brands will feature a selection of pink products and donate a portion of the proceeds to the fight against breast cancer. The western industry serves a vibrant community comprised of about 150 million individuals who have a lifestyle or affinity with western values and traditions.
It was Wrangler® who provided the initial spark when it partnered with breast cancer survivor and Wrangler Tough Enough To Wear Pink founder, Terry Wheatley, at the very first event at the Wrangler National Finals Rodeo in 2004. Wrangler created the original pink western shirts the cowboys wore on the first Wrangler TETWP night and continues as title sponsor.
With support from Wrangler, Twisted X, top western brands, rodeo committees and western events across the United States and Canada, Wrangler TETWP has become the western industry’s preeminent breast cancer awareness and fundraising campaign. To date, the campaign has raised more than $22 million dollars for breast cancer charities, including $2 million from the sales of Wrangler TETWP branded apparel alone.
Twisted X lends its support to Wrangler TETWP for the second year in a row with a line of custom boots and footwear. For each style sold, a portion of the sale will go to Wrangler TETWP. In addition, Twisted X is featuring a daily survivor story throughout the month of April on social media to increase awareness and understanding. The daily survivor story can be found at by visiting www.toughenoughtowearpink.com.
“We’re thrilled to partner with Twisted X on the Wrangler TETWP product line,” says Terry Wheatley. “October is generally recognized as breast cancer awareness month. However, the western industry is so strongly committed that April has been designated as a time for focus as well. The daily survivor stories are a powerful way to put a face to breast cancer.”
Other western industry brands offering pink products include Montana Silversmith, American Hat Company, Hooey and Purple Cowboy wines. Each of these brands will devote a portion of the proceeds from the sale of pink merchandise to breast cancer charities. They will also raise awareness through social media campaigns and retail promotions. You can find products at western retailers on brand e-commerce stores.
Purple Cowboy, a popular wine from California’s Central Coast launches a new Rosé wine in April, which will give back to Wrangler TETWP. Purple Cowboy wines were created by Terry Wheatley, who in addition to founding the campaign and being wife and mother of champion professional cowboys, is a prominent wine industry executive.
About Wrangler® Tough Enough To Wear Pink? ™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $20 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and www.wrangler.com. To find a retailer or for more information on the Wrangler family of products, visit www.wrangler.com or call 888-784-8571
About Twisted X
Founded in 2005, Twisted X Brands proudly celebrates more than ten years of delivering handcrafted, design-patented comfortable footwear to its growing consumer base of men, women and children. Primarily focused on core western boot styles, the company recently has added an extensive line of comfort casual footwear and licensed accessories to it portfolio. Find out more at www.twistedxboots.com
CONTACT: Mary Ann Vangrin, mvangrin@vintagewineestates.com
The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer celebrates 10th anniversary and $20 million mark
RODEOS RALLY FOR PINK! TOUGH ENOUGH CAMPAIGN RAISES FUNDS LOCALLY AT RODEOS ACROSS THE UNITED STATES AND CANADA
Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday, December 8, 2014 in Las Vegas at the Wrangler National Finals Rodeo (Wrangler NFR), the grassroots cowboy campaign called Tough Enough To Wear Pink has reached the $20 million fundraising mark to fight breast cancer. This year also marks the 10th anniversary of Tough Enough to Wear Pink.
Since its inception in 2004, the campaign has relied on the hard work of regional rodeos and western events across the country. Funds raised stay locally to benefit community breast cancer charities. It is through the dedication of volunteers on the ground at local events that drives the campaign’s success.
“We’re proud to have raised over $20 million since we began 10 years ago. We are proud of the over 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own,” said founder Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors.
Wheatley founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboys Association (PRCA). Wrangler has been involved since the beginning and continues to be the title sponsor of Wrangler Tough Enough to Wear Pink.
Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.
Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2014
1. Cattlemen’s Days
2. Black Hills Stock Show & Rodeo
3. Minot Y’s Men’s Rodeo
4. Red Bluff Roundup
5. Lynden Rodeo
About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $20 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visitwww.toughenoughtowearpink.com.
About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, andwww.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visitwww.wrangler.com or call 888-784-8571.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.
VF Corporation’s press releases, annual report and other information can be accessed through the company’s home page,www.vfc.com.
PINK STANDS FOR TOUGH COWBOYS
The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised
Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, the grassroots cowboy campaign to fight breast cancer has reached the $17 million fundraising mark through the hard work of regional rodeos and western events across the country. The monies raised stay locally to benefit community breast cancer charities – which is the strength of the campaign’s success according to Wheatley.
“This is the ninth anniversary of Wrangler Tough Enough to Wear Pink at the Wrangler NFR and the campaign continues to gain momentum. Nobody could have imagined that together we would raise millions of dollars for the cause,” said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors. She founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboys Association (PCRA). Wrangler has been involved since the beginning and continues to be the title sponsor of Wrangler Tough Enough to Wear Pink. Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.
Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2013
1) Gunnison Cattlemen’s Days Rodeo, Gunnison, Colo.
2) Missoula Stampede, Missoula, Mont.
3) Minot Y’s Men’s Rodeo/Badlands Circuit Finals, Minot, N.D.
4) Black Hills Stock Show & Rodeo, Rapid City, S.D.
5) Crosby Fair & Rodeo, Crosby, Texas
About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $17 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and www.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visit www.wrangler.com or call 888-784-8571.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.
VF Corporation’s press releases, annual report and other information can be accessed through the company’s home page, www.vfc.com.
COWBOYS, FANS REMAIN TOUGH ENOUGH TO WEAR PINK
From the Las Vegas Review Journal, read the full story
The Wrangler National Finals Rodeo crowd at the Thomas &Mack Center during Round 5 tonight will look a bit different than usual.
That’s because they all will look very similar, as the rodeo community celebrates its No. 1 fundraising effort with Tough Enough To Wear Pink Night at the $6.25 million rodeo. For the ninth consecutive year, the world’s premier rodeo will be awash in a sea of pink as fans, staff and contestants congregate for the special night and pay tribute to those who have been affected by the disease.
Nine years ago, breast cancer survivor Terry Wheatley teamed with Karl Stressman — now the PRCA commissioner, then the director of special events for Wrangler — to help Wrangler NFR contestants dress in pink in honor of breast cancer awareness. What was expected to be a subtle homage turned into a rodeo-wide overture that first night, an experience Wheatley remembers well.
“That first night, I’m not sure a lot of people knew what it was about,” she said. “We thought maybe 25 percent of the guys would wear the pink shirts, and everybody ended up having something pink on their bodies.”
The cause is near and dear to Wheatley’s heart. Not only is she a survivor, but she lost her grandmother to the disease, her mother underwent a double mastectomy before the age of 40, and her daughter had undergone two surgical biopsies by the age of 20.
Wheatley was a senior executive at a wine company that sponsored the Wrangler NFR, and her husband, Jim, had been a six-time Finals team roping qualifier. Her son, Wade, was also a multiple-time Wrangler NFR team roping participant, so Wheatley felt the urge to create the movement within the rodeo community.
