Supporting Communities Nationwide

Tough Enough To Wear Pink provides a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

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Stay up to date with announcements and stories regarding Tough Enough to Wear Pink and their Partners

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  • Celebrating 20 Years of Tough Enough to Wear Pink: A Grassroots Legacy of Hope

    Celebrating 20 Years of Tough Enough to Wear Pink: A Grassroots Legacy of Hope

    This year, we celebrate a remarkable milestone: the 20th anniversary of Tough Enough to Wear Pink (TETWP), the western industry's powerful grassroots campaign against breast cancer. What began as a bold...

    Celebrating 20 Years of Tough Enough to Wear Pink: A Grassroots Legacy of Hope

    This year, we celebrate a remarkable milestone: the 20th anniversary of Tough Enough to Wear Pink (TETWP), the western industry's powerful grassroots campaign against breast cancer. What began as a bold...

  • Continuing the Fight

    Continuing the Fight

    With support from iconic western brands like Montana Silversmiths, Twisted X Boots, CINCH, Las Vegas Events, PRCA, Purple Cowboy wines and many others, TETWP continues to thrive. 

    Continuing the Fight

    With support from iconic western brands like Montana Silversmiths, Twisted X Boots, CINCH, Las Vegas Events, PRCA, Purple Cowboy wines and many others, TETWP continues to thrive. 

  • Share Your Survivor Story!

    Share Your Survivor Story!

    This month, along with Purple Cowboy wines, we’re collecting “Survivor Stories” to raise awareness about breast cancer and the importance of early detection. Share your “Survivor Story” about how breast...

    Share Your Survivor Story!

    This month, along with Purple Cowboy wines, we’re collecting “Survivor Stories” to raise awareness about breast cancer and the importance of early detection. Share your “Survivor Story” about how breast...

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